I was so lucky to have started my Private Label Journey with Ryan and Jenni and the process they have created… First, I am happy to say that 100% of my Products on Amazon are Private Label! I broke my habit on reselling big Brands using retail arbitrage. Today I sell my Brand, advertise my Brand, and make way more money with my Brands, on Amazon. Now, I race to the top and I no longer race to the bottom! Why Does the process work? ONE: Don’t lose money by importing $2k to $10K of products to Amazon, without even knowing if you can compete with the Big Boys and Big Brands. TWO: Buy from friendly USA suppliers, that don’t mind you Private Labeling their products. THREE: Start with small orders to test the market and let the products prove they are worthy of your time and investment. FOUR: Rinse and Repeat and order as much or as little of the product you need to meet your demand. This is a simple process for those whom have been taught and understand the material created by both Ryan and Jenni. Of course, there is much to learn, but Ryan and Jenni provided all the necessary resources and training to win on Amazon. I highly recommend this course, and I highly recommend Ryan and Jenni and their team!